Motion Array is an all-in-one professional video creators platform. We offer unlimited asset downloads for all categories, as well as unique tools for our users to enjoy in their membership.
In order to give our users the best experience, we work on constantly improving our product, based on data, user interviews, industry research, and user behavior. In the past years, the site has expanded its offering to different categories, changed its UI, and Motion Array’s marketing efforts have increased and expanded as well.
But why is this important to you? As our client base grows, the dependence on high-quality, in-demand assets grows. In order to continue to create the best and most suitable content, we’ve made this short guide on who are Motion Array users, and some tips on how to understand your audience better by yourself.
Who are our users (or: who actually buys your amazing content)
Motion Array’s users define themselves mainly as video creators, as well as designers of all kinds. When looking at the full picture, we see two audiences that are our main focus:
Semi-pro digital content creators, which include vloggers, YouTubers, streamers and videographers.
Video creators who work in the marketing or creative industries, such as video editors, graphic designers, creative directors etc.
Our users are global - we have users from all over the world, but the majority of them are from the USA, UK, Canada and Australia. We see an increasing number of users from Japan, South Korea and other countries from East Asia. We also expect to see a big increase in video creators from Latin America, such as Brazil and Mexico.
Our age groups vary from 18 to over 60, but most of our users are somewhere between 18 to 44.
What can you take from that?
1. Diversity is important when creating assets, but try to make it as authentic as possible. Our users will be able to tell when assets are “staged” and when they are based on stereotypes rather than real acts.
2. Media that is intended for video creation should be both traditional and social-media oriented. When possible, try to make vertical versions that can fit Instagram, TikTok etc.
Also, don’t forget to add copy space when relevant, this can be useful for marketing and social media posts.
3. Don’t over-complex your assets, as some of our users are beginners. When creating your template, for example, we request to make it as user-friendly as possible for our beginners.
4. But don’t be afraid to go beyond your creativity, and create assets that require advanced capabilities - we have users who’d love them too.
5. Think of the asset as a whole, but also as a separate/individual parts of art. For example, think of a user that may need just a certain aspect of your creation, so when making a sticker pack, for example, it’ll be useful to also have each one as a separate png. This is also relevant for multiple versions of a track - different lengths can be useful for users.
What else can you learn from the marketplace day by day?
On your Insights dashboard (via your artist profile - insights), you can check out:
Trending keywords - top searches from the marketplace. While you may find some to be only relevant to a specific category, we encourage you to think of that keyword in a more extended way - for example, if “Wedding” is a trending word, the obvious is that users are looking for video templates and footage of weddings, however, as musicians or solely artists, you can think of how you can create a supportive asset for that video creator, like a ceremony track or clapping and cheering sounds.
Requests - Our users are able to upload a request for a missing asset. While it might be very specific, it’s also a great way to get to know the users and what they’re searching for.
Category downloads in the marketplace - every month, we update you on how the percentage of downloads is split between the categories. This is a great way for you to see what category is trending, and think about how it can impact your creation.
Most popular - we encourage you to check out the categories and filters for “most popular” assets and play around with the time frames. You can discover what’s popular on the site and get a first-hand experience of what our users are actually looking for and downloading. This can give you great insights into performances, and might also help you think of how you can create new, trending assets. Always remember to add your unique voice to your creation - as we won’t accept assets that may be considered as either duplicates or “more of the same.”
Questions? Reach out to us via firstname.lastname@example.org