Update (August 24th, 2022)


The new description method has changed and you can follow up on the new rules here.

We're keeping this article live for you to be able to see the previous rules, as references.


Titles and descriptions are very important when submitting an asset, both for our curator's team to be able to review your submission, but mainly for our users to be able to quickly find the assets they've been looking for.
This article contains guidelines and examples for you to be able to easily write up the description for your creative works.

Titles should catch the essence of your work in the most simple way - it should be short and to the point.

  • Titles become the URL - make sure you choose a proper title

  • Every word should be capitalized in titles

  • As a rule, avoid using terms for ethnicity (race) and religion in Titles and Descriptions. Instead, Titles and Descriptions can focus on the occupation, clothing, location or actions of people (eg. a woman in a hijab; a man at a mosque; a diverse business team; a bricklayer on a building site)

All Keywords should be written as separated words with a comma between words (example: Beach, ocean, view).

To create the bullet point add the symbol - (a hyphen) and add a space between the hyphen and your next word (example: - Ocean, blue, view), please note that you will not see the bullet point symbols until you publish the asset.

The description should include bullet points with the following topics:

  • A maximum of five keywords that can describe what you see on the footage/photo (see suggestions list below for footage and photos)

  • Location (exterior/interior, country, city, a specific monument name)

  • Additional techniques (green screen, time-lapse, slow-motion, copy spaceā€¦)

  • Camera movement (only for footage)

  • Composition

  • Angle

  • Color style

  • Specific date (For editorial only)


Examples:


Successful Business Meeting

  • Business, meeting, office, handshake

  • Slow-motion

  • Dolly shot

  • Medium shot

Woman in The Park

  • Woman, looking at the camera, outdoor, standing

  • Medium shot

  • Eye Level

Psychedelic Paint Background

  • Background, paint, swirling, colorful, abstract

  • Slow-motion

  • Close-up


Suggestions for footage:

Composition
Macro

Close-up

Medium shot

Long shot

Extreme long shot

POV

Over the shoulder

Angle
High Angle
Eye Level

Low level

Overhead angle or top view for objects

Bottom angle

Dutch angle


Camera movement

Handheld shot

Dolly in / dolly out

Static shot
Pan

Tilt-up/down

Zoom in/out

Tracking

Orbit shot

Rotating shot

Techniques

Green screen

Slow-motion

Time-Lapse

Alpha Channel

CGI / 3D

Stop motion

Animation

Overlay

Aerial shot

Color style

Monochromatic

Natural / artificial

Location

Exterior / interior

Subcategory

Keywords/Tags

Background

Background, copy space, pattern, colors

People

people, tourist, tourists, man, woman, crowd, children, men, female, girl, child, women, male, childhood, kids, kid, man, woman, girl, child, kid, portrait, crowd, people, businessman, businessmen, businesswomen, businesswoman, women, men, children, elderly, elder, senior, grandparent, grandparents, grandma, teen, teens, teenager, youth, baby, toddler, adult, artist, worker, multiethnic, people, crowd, diverse, multicultural

Technology

science, technology, Lab, laboratory, scientist, research, chemistry, chemist, engineer, computer, laptop, VR, VR headset, analyze, data, virtual, virtual reality, tech, augmented, 3D printer, mobile phone, cellphone, cell phone, phone, microscope, internet, fiber optic, optic fiber, camera, video recorder, camcorder, X-ray, scanner, light bulb, USB, cable, lamp, satellite, lens, solar panel, DSLR, repeater, power button, keyboard, telecommunication, polaroid, headphone, digital, programmer, video call

Business

business, finance, financial, businessman, businesswoman, office, corporate, work, meeting, conference, brainstorming, coworkers, money, bitcoin, currency, business, boardroom, colleague, entrepreneur, boss, manager, employee, employer, workplace, professional, occupation, offices, working, shops, stores, store, bank, stock market, white-collar, stock exchange, investment, venture, money, dollar, executives, executive, staff, at work, corporate training, conference room, conference

Nature

nature, outdoors, mountain, forest, tree, beach, field, landscape, ocean, coast, clouds, weather, sea, nature, winter, trees, sky, natural, night, landscape, forest, park, lake, branches, tree, shore, river, green grass, mountains, hill, palm trees, rocks, outdoor, grass, vegetation, plants, blue sky, sunny, season, cliffs, bushes, hills, sunlight, field, tree trunks, sunset, sand, autumn, path, cold weather, mist, skyline, flowers, mountain, agriculture, rural, dusk, snow, snowing, cloud, clouds, water, waves, sea, floating, harbor, riverside, coast, sailing, waterfall, canal, riverbank, riverbank, fire

Buildings

building, street, architecture, urban, sculpture, tower, church, monument, windows, wall, ruins, houses, statues, stone wall, skyscrapers, towers, arch, entrance, columns, fountain, walls, roof, museum, mosque, dome, ancient, house, architecture, old town, city life, old buildings, cathedral, downtown, arches

Fashion

fashion, mall, shopping, shirt, makeup, lipstick, cosmetics, swimsuit, dress, pants, denim, jeans, sweater, jacket, coat, shirt, swimming suit, suit, sunglasses, shoe, shoes, high heels, boots, boot, tailor, model, sewing, silk dress, sewing, silk, lace, leather, cotton, clothing, clothes, apparel, jewellery, earring, necklace, bracelet, t-shirt, accessories, fabrics, tailored, textiles, fabric sample, fabric samples, purse, handbag, outfit, knitting, jewellery, hat, beanie, toque, sunhat

Animals

Animal, wildlife, zoo, pet, pets, insect, animals, cats, dogs, mammal, mammals, reptile, wild animals, kitten

Food

food, coffee, drink, cafe, ingredients, ingredient, wine, cuisine, alcohol, dessert, eat, eating, restaurant, cooking, bread, vegetables, fruit, meat, legumes, dairy, cheese, drinking, juice, herbs, salad, dinner, breakfast, lunch, brunch, chef, chefs, home cook

Transportation

transportation, airplane, traffic, highway, car, train, boat, ship, driving, street, bike, plane, cars, road, driving, port, driving cars, transportation, 4x4, vehicle, tire, cruise, bicycle, rail, railroad, train, tractor, scooter, motorway, freeway, engine, yacht, sail boat, sailboat, canal, flight, ship, vessel, cargo ship, driver, pilot, motorboat, biker, RV, station, airport, harbour, harbor, helicopter, airliner, flight, kayak, ferry, sailing, boating, bus, taxi, hitchhiking, cable car, crosswalk, traffic sign, traffic light

Sports

sport, sports, game, playing, fishing, dance, swimming, ski, cards, ball, stadium, cycling, hiking, football, soccer, baseball, adventure, basketball, hockey, snowboard, swimming, rock climbing, yoga, dance, dancing, boxing, martial arts, dart, darts, horseback riding, riding, bicycle, bicycling, rowing, crossfit, squat, stretching, body building, dumbbells, gym, working out, running, jogging, marathon, athlete, athletes, athletic, skateboard, skateboarding, boating, exercising, exercise, sportswear, myofascial, warming up, TRX, player, pool, nature walk, weights, leisure, adrenaline, leisure time

Aerial

aerial, Top view, drone, reveal shot, flying upward, orbit shot

Holidays

holiday, seasonal, christmas, gift, present, Santa, fireworks, ornament, Halloween, Valentines, New Year, Xmas, holidays, gifts, presents, santa claus, decorations

Industrial

factory, industrial, machine, cranes, turbine, construction, tool, excavator, plant, blue collar, hardhat, hard hat, construction worker, bridge, sidewalk, boats ,industry, equipment

Household

household, home, living room, bed, couch, sofa, house, bathroom, desk, bedroom, cleaning, kitchen, house, bathtub, homes, houses, railing, stairs, window, fence, balcony, table

Travel

travel, tropical, vacation, landmark, beach, airport, plane, flight, suitcase, trip, abroad, landmarks, traveler, traveler, travel agency, travel brochure, passport, destination, tourist, tourists, hotel, hotels, motels, motel, inn, hostel, camp, camping, RV, lodging, lodge, tourist attraction, landmark, visit, historic

Education

education, school, student, teacher, studying, college, university, class, reading, book, grade papers, homework, study, studying, classroom

Green Screen and Overlays

overlay, green screen, chroma key, blue screen, alpha channel, oil, particle, particles, smoke, spark, sparks, sparkling, dust, dust particle, dust particles, ink, ink droplet, ink drop, ink bleed, ink bleeding

Paint

paint, painting, painter


Suggestion for photos

Composition
Macro

Close-up

Medium shot

Long shot

Extreme long shot

Portrait

Angle
High Angle

Eye Level

Low level

Top View

Techniques

Aerial

Green screen

Animation

Graphics

Copy space

Text

Color style

Monochromatic

Natural / artificial

Location

Exterior / interior

Subcategory

Keywords/Tags

Abstract & Textures

abstract, texture, background, stone, wall, wood, paint, fabric, brick, metal, grunge, abstraction

Agriculture

farm, farmer, crops, harvest, field, tractor, plants, wheat, farming, farmland, agriculture, agricultural, irrigation, irrigate, horticulture, farms, cultivation, harvesting, greenhouse, hay, straw, farmhouse, seedling, cow, buffalo, sheep, rural, fishery, countryside, country, corn, vineyard, beekeeping, rapeseed, flower cart, rice field, seeding

Animals & Wildlife

animal, animals, wildlife, zoo, pet, pets, insect, animals, mammal, mammals, birds, reptile, wild animals, kitten

Architecture

building, cityscape, architect, architecture, cathedral, church, mosque, skyscraper, skyline, bridge, architects, temple, basilica, facade, bell tower, lighthouse, tower, skyscraper, pyramid, mosque, castle, ruins, monument, old buildings, old town

Background

Background, copy space, frame, pattern

Business & Finance

business, finance, financial, businessman, businesswoman, office, corporate, work, meeting, conference, brainstorming, coworkers, money, bitcoin, currency, business, boardroom, colleague, entrepreneur, boss, manager, employee, employer, workplace, professional, occupation, offices, working, shops, stores, store, bank, stock market, white collar, stock exchange, investment, venture, money, dollar, executives, executive, staff, at work, corporate training, conference room, conference

City & Urban

city, urban, cityscape, aerial, skyline, skyscraper, building, street, museum, conference center, community center, capitol building, downtown, apartment, townhouse, city hall, traffic, busking, street food, graffiti, street art, shopping center, shopping centre, shopping mall, mall, central park, city park, taxi, crosswalk, traffic sign, city centre, city center, pedestrian, crowded street, crowd city, crowd street, city night, city night life, city map, city lights, city landscape, urban street, urban streets, urban background, urban city, urban landscape, urban art, urban design, urban people, urban fashion

Creativity & Design

creativity, art, sculpture, paint, film, movie, pencil, design, shape, concept, artist, paint brush, paintbrush, cinema, lego, embroidery, sewing, drawing, draw, painting, painter, designer, creative, filmmaker, movies, ceramic, illustration, color, colours, chalk, finger painting, art therapy, photography, photographer, photo, yarn, sewing, sew, cardboard, palette, color palette, art supplies, gift wrapping, decoration, colored paper, coloured paper, diy, thread, interior design, designer, illustrator, decor, stationery, art design, art designer

Culture

culture, ancient, history, statue, sculpture, religion, pray, praying, prayer beads, rosary, pope, bible, god, gods, sacred, mausoleum, monk, priest, nun, retro, antique, holy, spirit, spiritual, tribe, tribal

Education

education, school, student, teacher, studying, college, university, class, reading, book, grade papers, homework, study, studying, classroom

Family

Mother, Father, kid, child, parent, family, baby, together, grandmother, couple, brother, sister, aunt, uncle, grandma, grandpa, grandfather, generation, generations, families, mom, dad, moms, dads, kids, children, parents, babies, family portrait, daughter, son, daughters, sons, grandparent, grandparents, sibling, siblings, family home, family house, extended family, wife, husband, relationship, relationships, family love, daddy, mommy

Fashion

fashion, mall, shopping, shirt, makeup, lipstick, cosmetics, swimsuit, dress, pants, denim, jeans, sweater, jacket, coat, shirt, swimming suit, suit, sunglasses, shoe, shoes, high heels, boots, boot, tailor, model, sewing, silk dress, sewing, silk, lace, leather, cotton, clothing, clothes, apparel, jewellery, earring, necklace, bracelet, t-shirt, accessories, fabrics, tailored, textiles, fabric sample, fabric samples, purse, handbag, outfit, knitting, jewellery, hat, beanie, toque, sunhat

Food & Drink

food, coffee, drink, cafe, ingredients, ingredient, wine, cuisine, alcohol, dessert, eat, eating, restaurant, cooking, bread, vegetables, fruit, meat, legumes, dairy, cheese, drinking, juice, herbs, salad, dinner, breakfast, lunch, brunch, chef, chefs, home cook

Health & Fitness

health, exercise, fitness, workout, gym, yoga, healthy, stretching, running, massage, spa, relaxing, relax, health, run, jog, wellness, relaxation, relaxed, skincare, crossfit, self-care, self care, selfcare, body positivity, well-being, well being, wellbeing, facial, hydrotherapy, meditation, meditate, meditating, good sleep, healthy food, healthy, yogi, zen

Healthcare

healthcare, health care, health-care, hospital, clinic, doctor, pills, medicine, medical, medic, ER, emergency room, ICU, hospice, surgery, nurse, hospital, stethoscope, pharmacist, prescription, cannabis, treatment, dentist, dental, pregnancy, pregnant, marijuana, rx, surgeon, surgery, lab work, therapist, therapy, medical record, medical exam, x-ray, injury, patient, practitioner, physician, MRI, illness, optometrist, optometry, psychologist, mental health, group therapy, psychiatrist, physiotherapy, physio, eye exam, sick, sickness, illness, cancer, cancers, treatment, heart disease, disease, hospital bed

Holidays & Seasonal

holiday, seasonal, Christmas, gift, present, Santa, fireworks, ornament, Halloween, Valentines, New Year, Xmas, holidays, gifts, presents, Santa Claus, new years, Valentine's Day, St Patrick's Day, Easter, Fourth of July, decorations

Home

household, home, living room, bed, couch, sofa, house, bathroom, desk, bedroom, cleaning, kitchen, house, bathtub, homes, houses, railing, stairs, window, fence, balcony, table

Industrial

factory, industrial, machine, cranes, turbine, construction, tool, excavator, plant, blue collar, hardhat, hard hat, construction worker, bridge, sidewalk, boats, sign, industry, equipment

Lifestyle

lifestyle, tablet, laptop, phone, smartphone, computer, selfie, gaming, VR, virtual reality, entertainment, relaxing, relaxed, hipster, happiness, happy, leisure, fashionable, posing model, posing for photo, posing for camera, posing fashion

Music

music, musical, musician, headphone, headphones, concert, instrument, listening, playing, singer, harmonica, tempo, treble, band, audio, sound mixing, sound engineer, cassette, records, cds, violinist, cd, cassettes

Nature & Outdoors

nature, outdoors, mountain, forest, tree, beach, field, landscape, ocean, coast, clouds, weather, sea, nature, winter, trees, sky, natural, night, landscape, forest, park, lake, branches, tree, shore, river, green grass, mountains, hill, palm trees, rocks, outdoor, grass, vegetation, plants, blue sky, sunny, season, cliffs, bushes, hills, sunlight, field, tree trunks, sunset, sand, autumn, path, cold weather, mist, skyline, flowers, mountain, agriculture, rural, dusk

People

people, tourist, tourists, man, woman, crowd, children, men, female, girl, child, women, male, childhood, kids, kid, man, woman, girl, child, kid, portrait, crowd, people, businessman, businessmen, businesswomen, businesswoman, women, men, children, elderly, elder, senior, grandparent, grandparents, grandma, teen, teens, teenager, youth, baby, toddler, adult, artist, worker, multiethnic, people, crowd, diverse, multicultural

Science & Technology

science, technology, Lab, laboratory, scientist, research, chemistry, chemist, engineer, computer, laptop, VR, VR headset, analyze, data, virtual, virtual reality, tech, augmented, 3D printer, mobile phone, cellphone, cell phone, phone, microscope, internet, fiber optic, optic fiber, camera, video recorder, camcorder, X-ray, scanner, light bulb, usb, cable, lamp, satellite, lens, solar panel, DSLR, repeater, power button, keyboard, telecommunication, polaroid, headphone, digital, programmer, video call

Sports & Recreation

sport, sports, game, playing, dance, swimming, ski, cards, ball, stadium, cycling, hiking, football, soccer, baseball, adventure, basketball, hockey, snowboard, swimming, rock climbing, yoga, dance, dancing, boxing, martial arts, dart, darts, horseback riding, riding, bicycle, bicycling, rowing, crossfit, squat, stretching, bodybuilding, dumbbells, gym, working out, running, jogging, marathon, athlete, athletes, athletic, skateboard, skateboarding, boating, exercising, exercise, sportswear, myofascial, warming up, TRX, player, pool, nature walk, weights, leisure, adrenaline, leisure time

Transportation

transportation, airplane, traffic, highway, car, train, boat, ship, driving, street, bike, plane, cars, road, driving, port, driving cars, transportation, 4x4, vehicle, tire, cruise, bicycle, rail, railroad, train, tractor, scooter, motorway, freeway, engine, yacht, sailboat, sailboat, canal, flight, ship, vessel, cargo ship, driver, pilot, motorboat, biker, RV, station, airport, harbor, harbor, helicopter, airliner, flight, kayak, ferry, sailing, boating, bus, taxi, hitchhiking, cable car, crosswalk, traffic sign, traffic light

Travel

travel, travel, tropical, vacation, landmark, beach, airport, plane, flight, suitcase, trip, abroad, landmarks, traveler, traveler, travel agency, travel brochure, passport, destination, tourist, tourists, hotel, hotels, motels, motel, inn, hostel, camp, camping, RV, lodging, lodge, tourist attraction, landmark, visit, historic

Vintage

retro, antique, vintage, history, rustic, antiques

Wedding

wedding, reception, bride, groom, ceremony, bouquet, dress, wedding rings, wedding ring, decoration, bridesmaid, bridesmaids, groomsman, groomsmen, best man, maid of honor, maid of honor, wedding party, wedding cake, wedding dress, bridal, wedding venue, wedding ceremony, rehearsal dinner


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