Description guidelines for footage and photo artists
Updated over a week ago
Update (August 24th, 2022)
The new description method has changed and you can follow up on the new rules here.
We're keeping this article live for you to be able to see the previous rules, as references.
Titles and descriptions are very important when submitting an asset, both for our curator's team to be able to review your submission, but mainly for our users to be able to quickly find the assets they've been looking for.
This article contains guidelines and examples for you to be able to easily write up the description for your creative works.
Titles should catch the essence of your work in the most simple way - it should be short and to the point.
Titles become the URL - make sure you choose a proper title
Every word should be capitalized in titles
As a rule, avoid using terms for ethnicity (race) and religion in Titles and Descriptions. Instead, Titles and Descriptions can focus on the occupation, clothing, location or actions of people (eg. a woman in a hijab; a man at a mosque; a diverse business team; a bricklayer on a building site)
All Keywords should be written as separated words with a comma between words (example: Beach, ocean, view).
To create the bullet point add the symbol - (a hyphen) and add a space between the hyphen and your next word (example: - Ocean, blue, view), please note that you will not see the bullet point symbols until you publish the asset.
The description should include bullet points with the following topics:
A maximum of five keywords that can describe what you see on the footage/photo (see suggestions list below for footage and photos)
Location (exterior/interior, country, city, a specific monument name)
Additional techniques (green screen, time-lapse, slow-motion, copy space…)
Camera movement (only for footage)
Composition
Angle
Color style
Specific date (For editorial only)
Examples:
Business, meeting, office, handshake
Slow-motion
Dolly shot
Medium shot
Woman, looking at the camera, outdoor, standing
Medium shot
Eye Level
Background, paint, swirling, colorful, abstract
Slow-motion
Close-up
Suggestions for footage:
Composition
Macro
Close-up
Medium shot
Long shot
Extreme long shot
POV
Over the shoulder
Angle
High Angle
Eye Level
Low level
Overhead angle or top view for objects
Bottom angle
Dutch angle
Camera movement
Handheld shot
Dolly in / dolly out
Static shot
Pan
Tilt-up/down
Zoom in/out
Tracking
Orbit shot
Rotating shot
Techniques
Green screen
Slow-motion
Time-Lapse
Alpha Channel
CGI / 3D
Stop motion
Animation
Overlay
Aerial shot
Color style
Monochromatic
Natural / artificial
Location
Exterior / interior
Subcategory | Keywords/Tags |
Background | Background, copy space, pattern, colors |
People | people, tourist, tourists, man, woman, crowd, children, men, female, girl, child, women, male, childhood, kids, kid, man, woman, girl, child, kid, portrait, crowd, people, businessman, businessmen, businesswomen, businesswoman, women, men, children, elderly, elder, senior, grandparent, grandparents, grandma, teen, teens, teenager, youth, baby, toddler, adult, artist, worker, multiethnic, people, crowd, diverse, multicultural |
Technology | science, technology, Lab, laboratory, scientist, research, chemistry, chemist, engineer, computer, laptop, VR, VR headset, analyze, data, virtual, virtual reality, tech, augmented, 3D printer, mobile phone, cellphone, cell phone, phone, microscope, internet, fiber optic, optic fiber, camera, video recorder, camcorder, X-ray, scanner, light bulb, USB, cable, lamp, satellite, lens, solar panel, DSLR, repeater, power button, keyboard, telecommunication, polaroid, headphone, digital, programmer, video call |
Business | business, finance, financial, businessman, businesswoman, office, corporate, work, meeting, conference, brainstorming, coworkers, money, bitcoin, currency, business, boardroom, colleague, entrepreneur, boss, manager, employee, employer, workplace, professional, occupation, offices, working, shops, stores, store, bank, stock market, white-collar, stock exchange, investment, venture, money, dollar, executives, executive, staff, at work, corporate training, conference room, conference |
Nature | nature, outdoors, mountain, forest, tree, beach, field, landscape, ocean, coast, clouds, weather, sea, nature, winter, trees, sky, natural, night, landscape, forest, park, lake, branches, tree, shore, river, green grass, mountains, hill, palm trees, rocks, outdoor, grass, vegetation, plants, blue sky, sunny, season, cliffs, bushes, hills, sunlight, field, tree trunks, sunset, sand, autumn, path, cold weather, mist, skyline, flowers, mountain, agriculture, rural, dusk, snow, snowing, cloud, clouds, water, waves, sea, floating, harbor, riverside, coast, sailing, waterfall, canal, riverbank, riverbank, fire |
Buildings | building, street, architecture, urban, sculpture, tower, church, monument, windows, wall, ruins, houses, statues, stone wall, skyscrapers, towers, arch, entrance, columns, fountain, walls, roof, museum, mosque, dome, ancient, house, architecture, old town, city life, old buildings, cathedral, downtown, arches |
Fashion | fashion, mall, shopping, shirt, makeup, lipstick, cosmetics, swimsuit, dress, pants, denim, jeans, sweater, jacket, coat, shirt, swimming suit, suit, sunglasses, shoe, shoes, high heels, boots, boot, tailor, model, sewing, silk dress, sewing, silk, lace, leather, cotton, clothing, clothes, apparel, jewellery, earring, necklace, bracelet, t-shirt, accessories, fabrics, tailored, textiles, fabric sample, fabric samples, purse, handbag, outfit, knitting, jewellery, hat, beanie, toque, sunhat |
Animals | Animal, wildlife, zoo, pet, pets, insect, animals, cats, dogs, mammal, mammals, reptile, wild animals, kitten |
Food | food, coffee, drink, cafe, ingredients, ingredient, wine, cuisine, alcohol, dessert, eat, eating, restaurant, cooking, bread, vegetables, fruit, meat, legumes, dairy, cheese, drinking, juice, herbs, salad, dinner, breakfast, lunch, brunch, chef, chefs, home cook |
Transportation | transportation, airplane, traffic, highway, car, train, boat, ship, driving, street, bike, plane, cars, road, driving, port, driving cars, transportation, 4x4, vehicle, tire, cruise, bicycle, rail, railroad, train, tractor, scooter, motorway, freeway, engine, yacht, sail boat, sailboat, canal, flight, ship, vessel, cargo ship, driver, pilot, motorboat, biker, RV, station, airport, harbour, harbor, helicopter, airliner, flight, kayak, ferry, sailing, boating, bus, taxi, hitchhiking, cable car, crosswalk, traffic sign, traffic light |
Sports | sport, sports, game, playing, fishing, dance, swimming, ski, cards, ball, stadium, cycling, hiking, football, soccer, baseball, adventure, basketball, hockey, snowboard, swimming, rock climbing, yoga, dance, dancing, boxing, martial arts, dart, darts, horseback riding, riding, bicycle, bicycling, rowing, crossfit, squat, stretching, body building, dumbbells, gym, working out, running, jogging, marathon, athlete, athletes, athletic, skateboard, skateboarding, boating, exercising, exercise, sportswear, myofascial, warming up, TRX, player, pool, nature walk, weights, leisure, adrenaline, leisure time |
Aerial | aerial, Top view, drone, reveal shot, flying upward, orbit shot |
Holidays | holiday, seasonal, christmas, gift, present, Santa, fireworks, ornament, Halloween, Valentines, New Year, Xmas, holidays, gifts, presents, santa claus, decorations |
Industrial | factory, industrial, machine, cranes, turbine, construction, tool, excavator, plant, blue collar, hardhat, hard hat, construction worker, bridge, sidewalk, boats ,industry, equipment |
Household | household, home, living room, bed, couch, sofa, house, bathroom, desk, bedroom, cleaning, kitchen, house, bathtub, homes, houses, railing, stairs, window, fence, balcony, table |
Travel | travel, tropical, vacation, landmark, beach, airport, plane, flight, suitcase, trip, abroad, landmarks, traveler, traveler, travel agency, travel brochure, passport, destination, tourist, tourists, hotel, hotels, motels, motel, inn, hostel, camp, camping, RV, lodging, lodge, tourist attraction, landmark, visit, historic |
Education | education, school, student, teacher, studying, college, university, class, reading, book, grade papers, homework, study, studying, classroom |
Green Screen and Overlays | overlay, green screen, chroma key, blue screen, alpha channel, oil, particle, particles, smoke, spark, sparks, sparkling, dust, dust particle, dust particles, ink, ink droplet, ink drop, ink bleed, ink bleeding |
Paint | paint, painting, painter |
Suggestion for photos
Composition
Macro
Close-up
Medium shot
Long shot
Extreme long shot
Portrait
Angle
High Angle
Eye Level
Low level
Top View
Techniques
Aerial
Green screen
Animation
Graphics
Copy space
Text
Color style
Monochromatic
Natural / artificial
Location
Exterior / interior
Subcategory | Keywords/Tags |
Abstract & Textures | abstract, texture, background, stone, wall, wood, paint, fabric, brick, metal, grunge, abstraction |
Agriculture | farm, farmer, crops, harvest, field, tractor, plants, wheat, farming, farmland, agriculture, agricultural, irrigation, irrigate, horticulture, farms, cultivation, harvesting, greenhouse, hay, straw, farmhouse, seedling, cow, buffalo, sheep, rural, fishery, countryside, country, corn, vineyard, beekeeping, rapeseed, flower cart, rice field, seeding |
Animals & Wildlife | animal, animals, wildlife, zoo, pet, pets, insect, animals, mammal, mammals, birds, reptile, wild animals, kitten |
Architecture | building, cityscape, architect, architecture, cathedral, church, mosque, skyscraper, skyline, bridge, architects, temple, basilica, facade, bell tower, lighthouse, tower, skyscraper, pyramid, mosque, castle, ruins, monument, old buildings, old town |
Background | Background, copy space, frame, pattern |
Business & Finance | business, finance, financial, businessman, businesswoman, office, corporate, work, meeting, conference, brainstorming, coworkers, money, bitcoin, currency, business, boardroom, colleague, entrepreneur, boss, manager, employee, employer, workplace, professional, occupation, offices, working, shops, stores, store, bank, stock market, white collar, stock exchange, investment, venture, money, dollar, executives, executive, staff, at work, corporate training, conference room, conference |
City & Urban | city, urban, cityscape, aerial, skyline, skyscraper, building, street, museum, conference center, community center, capitol building, downtown, apartment, townhouse, city hall, traffic, busking, street food, graffiti, street art, shopping center, shopping centre, shopping mall, mall, central park, city park, taxi, crosswalk, traffic sign, city centre, city center, pedestrian, crowded street, crowd city, crowd street, city night, city night life, city map, city lights, city landscape, urban street, urban streets, urban background, urban city, urban landscape, urban art, urban design, urban people, urban fashion |
Creativity & Design | creativity, art, sculpture, paint, film, movie, pencil, design, shape, concept, artist, paint brush, paintbrush, cinema, lego, embroidery, sewing, drawing, draw, painting, painter, designer, creative, filmmaker, movies, ceramic, illustration, color, colours, chalk, finger painting, art therapy, photography, photographer, photo, yarn, sewing, sew, cardboard, palette, color palette, art supplies, gift wrapping, decoration, colored paper, coloured paper, diy, thread, interior design, designer, illustrator, decor, stationery, art design, art designer |
Culture | culture, ancient, history, statue, sculpture, religion, pray, praying, prayer beads, rosary, pope, bible, god, gods, sacred, mausoleum, monk, priest, nun, retro, antique, holy, spirit, spiritual, tribe, tribal |
Education | education, school, student, teacher, studying, college, university, class, reading, book, grade papers, homework, study, studying, classroom |
Family | Mother, Father, kid, child, parent, family, baby, together, grandmother, couple, brother, sister, aunt, uncle, grandma, grandpa, grandfather, generation, generations, families, mom, dad, moms, dads, kids, children, parents, babies, family portrait, daughter, son, daughters, sons, grandparent, grandparents, sibling, siblings, family home, family house, extended family, wife, husband, relationship, relationships, family love, daddy, mommy |
Fashion | fashion, mall, shopping, shirt, makeup, lipstick, cosmetics, swimsuit, dress, pants, denim, jeans, sweater, jacket, coat, shirt, swimming suit, suit, sunglasses, shoe, shoes, high heels, boots, boot, tailor, model, sewing, silk dress, sewing, silk, lace, leather, cotton, clothing, clothes, apparel, jewellery, earring, necklace, bracelet, t-shirt, accessories, fabrics, tailored, textiles, fabric sample, fabric samples, purse, handbag, outfit, knitting, jewellery, hat, beanie, toque, sunhat |
Food & Drink | food, coffee, drink, cafe, ingredients, ingredient, wine, cuisine, alcohol, dessert, eat, eating, restaurant, cooking, bread, vegetables, fruit, meat, legumes, dairy, cheese, drinking, juice, herbs, salad, dinner, breakfast, lunch, brunch, chef, chefs, home cook |
Health & Fitness | health, exercise, fitness, workout, gym, yoga, healthy, stretching, running, massage, spa, relaxing, relax, health, run, jog, wellness, relaxation, relaxed, skincare, crossfit, self-care, self care, selfcare, body positivity, well-being, well being, wellbeing, facial, hydrotherapy, meditation, meditate, meditating, good sleep, healthy food, healthy, yogi, zen |
Healthcare | healthcare, health care, health-care, hospital, clinic, doctor, pills, medicine, medical, medic, ER, emergency room, ICU, hospice, surgery, nurse, hospital, stethoscope, pharmacist, prescription, cannabis, treatment, dentist, dental, pregnancy, pregnant, marijuana, rx, surgeon, surgery, lab work, therapist, therapy, medical record, medical exam, x-ray, injury, patient, practitioner, physician, MRI, illness, optometrist, optometry, psychologist, mental health, group therapy, psychiatrist, physiotherapy, physio, eye exam, sick, sickness, illness, cancer, cancers, treatment, heart disease, disease, hospital bed |
Holidays & Seasonal | holiday, seasonal, Christmas, gift, present, Santa, fireworks, ornament, Halloween, Valentines, New Year, Xmas, holidays, gifts, presents, Santa Claus, new years, Valentine's Day, St Patrick's Day, Easter, Fourth of July, decorations |
Home | household, home, living room, bed, couch, sofa, house, bathroom, desk, bedroom, cleaning, kitchen, house, bathtub, homes, houses, railing, stairs, window, fence, balcony, table |
Industrial | factory, industrial, machine, cranes, turbine, construction, tool, excavator, plant, blue collar, hardhat, hard hat, construction worker, bridge, sidewalk, boats, sign, industry, equipment |
Lifestyle | lifestyle, tablet, laptop, phone, smartphone, computer, selfie, gaming, VR, virtual reality, entertainment, relaxing, relaxed, hipster, happiness, happy, leisure, fashionable, posing model, posing for photo, posing for camera, posing fashion |
Music | music, musical, musician, headphone, headphones, concert, instrument, listening, playing, singer, harmonica, tempo, treble, band, audio, sound mixing, sound engineer, cassette, records, cds, violinist, cd, cassettes |
Nature & Outdoors | nature, outdoors, mountain, forest, tree, beach, field, landscape, ocean, coast, clouds, weather, sea, nature, winter, trees, sky, natural, night, landscape, forest, park, lake, branches, tree, shore, river, green grass, mountains, hill, palm trees, rocks, outdoor, grass, vegetation, plants, blue sky, sunny, season, cliffs, bushes, hills, sunlight, field, tree trunks, sunset, sand, autumn, path, cold weather, mist, skyline, flowers, mountain, agriculture, rural, dusk |
People | people, tourist, tourists, man, woman, crowd, children, men, female, girl, child, women, male, childhood, kids, kid, man, woman, girl, child, kid, portrait, crowd, people, businessman, businessmen, businesswomen, businesswoman, women, men, children, elderly, elder, senior, grandparent, grandparents, grandma, teen, teens, teenager, youth, baby, toddler, adult, artist, worker, multiethnic, people, crowd, diverse, multicultural |
Science & Technology | science, technology, Lab, laboratory, scientist, research, chemistry, chemist, engineer, computer, laptop, VR, VR headset, analyze, data, virtual, virtual reality, tech, augmented, 3D printer, mobile phone, cellphone, cell phone, phone, microscope, internet, fiber optic, optic fiber, camera, video recorder, camcorder, X-ray, scanner, light bulb, usb, cable, lamp, satellite, lens, solar panel, DSLR, repeater, power button, keyboard, telecommunication, polaroid, headphone, digital, programmer, video call |
Sports & Recreation | sport, sports, game, playing, dance, swimming, ski, cards, ball, stadium, cycling, hiking, football, soccer, baseball, adventure, basketball, hockey, snowboard, swimming, rock climbing, yoga, dance, dancing, boxing, martial arts, dart, darts, horseback riding, riding, bicycle, bicycling, rowing, crossfit, squat, stretching, bodybuilding, dumbbells, gym, working out, running, jogging, marathon, athlete, athletes, athletic, skateboard, skateboarding, boating, exercising, exercise, sportswear, myofascial, warming up, TRX, player, pool, nature walk, weights, leisure, adrenaline, leisure time |
Transportation | transportation, airplane, traffic, highway, car, train, boat, ship, driving, street, bike, plane, cars, road, driving, port, driving cars, transportation, 4x4, vehicle, tire, cruise, bicycle, rail, railroad, train, tractor, scooter, motorway, freeway, engine, yacht, sailboat, sailboat, canal, flight, ship, vessel, cargo ship, driver, pilot, motorboat, biker, RV, station, airport, harbor, harbor, helicopter, airliner, flight, kayak, ferry, sailing, boating, bus, taxi, hitchhiking, cable car, crosswalk, traffic sign, traffic light |
Travel | travel, travel, tropical, vacation, landmark, beach, airport, plane, flight, suitcase, trip, abroad, landmarks, traveler, traveler, travel agency, travel brochure, passport, destination, tourist, tourists, hotel, hotels, motels, motel, inn, hostel, camp, camping, RV, lodging, lodge, tourist attraction, landmark, visit, historic |
Vintage | retro, antique, vintage, history, rustic, antiques |
Wedding | wedding, reception, bride, groom, ceremony, bouquet, dress, wedding rings, wedding ring, decoration, bridesmaid, bridesmaids, groomsman, groomsmen, best man, maid of honor, maid of honor, wedding party, wedding cake, wedding dress, bridal, wedding venue, wedding ceremony, rehearsal dinner |