While browsing through our library, you may have come across footage that comes with this disclaimer:
What does this mean?
"Editorial Use" is a term that broadly refers to all non-commercial (not advertising, movies, or other paid media) informative or instructional uses of videos and photos. Generally, when something is marked as "editorial use only" on our site, there is a factor that limits it's commercial copyright use.
This can include footage that features established brands:
Footage that includes famous landmarks or locations without a release:
Or footage of people that may not have model releases:
All of these will be clearly labelled on the asset page with the "editorial use only" label.
How can I use editorial only footage?
You can use editorial only footage in news casts, public service announcements, and other non-commercial informative productions.
How can't I use editorial only footage?
You cannot use editorial footage for a commercial purpose. This includes movies, television shows, vlogs that are monetized, or any other production whose purpose is solely revenue-generating or entertainment.
We hope this helps clear things up, but let us know if you have more questions, we'd be happy to answer them!